When I was a kid I had a transistor radio. It was blue and about the size of a deck of cards, and I listened to WLS am (this was the 60’s, after WLS stopped being farm radio and before it became talk radio, when it was the only place in central Illinois to keep up with what was current as far as music and to listen to “cool tunes.”
The alternatives to the transistor were a tissue box sized “kitchen radio” that sat on the counter so we could listen to music while doing dishes or the stereo like my grandmother had that was built into her coffee table along with a turntable. This wasn’t portable. There was also the car radio for “cruising music” on AM radio which was only sort of portable. (No Sirius or fm in my first car)
The “transistor radio” went from the size of a deck of cards that would fit in a shirt pocket to a box so big it had to be carried on one’s shoulder. The boom box then shrank again to the ipod (I have a nano…it’s about the size of a postage stamp). Ipods are sort of like transistor radios, and one can listen to the radio on them, however I’m not sure many people do.
Inside Radio, one of the top news sources for commercial and community radio, suggests yet another mobile radio alternative, the tablet.
While not as prevalent as smartphones, tablet computers are becoming increasingly mainstream. Three in ten Americans now own one, according to Arbitron and Edison Research, up more than 70% over last year. That has some radio companies thinking about how to link consumption of their radio brands and content to tablets, especially for formats that over-index in tablet ownership, like sports, AC and public radio.
“Until we develop more content with visual impact, tablets will be a challenge for radio,” Greater Media Interactive SVP Tom Bender says. “With the larger screen size, you can’t just use a super-sized image of what you’re displaying on your mobile app.” Bender says the company has noticed an increase in mobile access to station websites that coincided with tablet sales taking off. And new data shows tablets are more popular than PCs or mobile devices for most entertainment activities, especially those with a strong visual component.
– See more at: http://www.insideradio.com/Article.asp?id=2668186&spid=32060#.Ucmac_lORyw
This is actually a good idea and worth looking into, particularly for stations like WEFT (Champaign, IL 90.1fm streaming at WEFT.org) Maybe we should be pondering this as we improve our website.*
*I love to throw out ideas and let people with the appropriate skills run with them.